Turn Random Content Acts into a Strategy That Actually Drives Results
6-week bootcamp | April 16 - May 21 | For teams tired of guessing
You're creating content. Lots of it.
Blog posts. Social updates. Email campaigns. Webinars. Case studies.
But here's the uncomfortable question: Is any of it working together? Or are you just checking boxes and hoping something sticks?
Most marketing teams don't have a content strategy—they have a content habit. They create what's urgent, not what's important.
This 6-week bootcamp changes that. You'll build a real content strategy from the ground up—one that aligns with business goals, speaks to actual audience needs, and gives your team a clear roadmap instead of endless debates.
This isn't a theory course.
You won't just learn about content strategy—you'll build your own by week 6.
Each week includes:
60-min weekly sessions of live training and frameworks
Homework to apply to your own content/business
Group feedback and real-world troubleshooting
Templates and tools you'll use long after the bootcamp ends
By week 6, you'll have: A documented content strategy you can share with your team, stakeholders, or clients.
Week 1: Foundation & Assessment
Meet the cohort and set individual goals
Audit your current content program
Identify gaps between what you're doing and what you need
Week 2: Audience & Purpose
Define who you're actually talking to (beyond personas)
Map content to the buyer journey
Establish content objectives tied to business outcomes
Week 3: Strategy Framework
Build your content pillars and messaging hierarchy
Prioritization: What to create, what to kill, what to outsource
Create your content roadmap
Week 4: Creation & Quality
Best practices for consistent, high-quality content
Building repeatable creative processes
Quality vs. volume: When to choose what
Week 5: Distribution & Measurement
How to ensure your content actually gets seen
What metrics matter (and what's vanity)
Iteration: How to improve based on data
Week 6: Presentation & Review
Present your strategy to the cohort
Get feedback from peers and instructor
Finalize your strategic document
This bootcamp is for you if:
✓ You're creating content without a clear strategy
✓ Leadership keeps asking "what's our content plan?" and you don't have a good answer
✓ You know you need more structure but don't know where to start
✓ You want to build something real, not just take notes
Perfect for: Content marketers, marketing managers, and founders who are ready to move from reactive to strategic.
Not for you if:
✗ You already have a documented, working content strategy
✗ You're looking for quick tactics instead of strategic foundation
✗ You can't commit to 6 consecutive weeks
Limited to 15 participants to ensure quality feedback and interaction.
Team discounts for 3+ seats. Email rachel@punch-tape.com
What's included:
6 live 60-minute sessions
Weekly homework and templates
Strategy template and framework documents
Office hours for 1:1 questions
Satisfaction guarantee: Complete weeks 1-2. If this isn't right for you, get a full refund.
By registering, you agree to receive Punch Tape follow-up resources and insights. You can unsubscribe at any time — https://www.punch-tape.com/privacy
Turn Random Content Acts into a Strategy That Actually Drives Results
6-week bootcamp | April 16 - May 21 | For teams tired of guessing
You're creating content. Lots of it.
Blog posts. Social updates. Email campaigns. Webinars. Case studies.
But here's the uncomfortable question: Is any of it working together? Or are you just checking boxes and hoping something sticks?
Most marketing teams don't have a content strategy—they have a content habit. They create what's urgent, not what's important.
This 6-week bootcamp changes that. You'll build a real content strategy from the ground up—one that aligns with business goals, speaks to actual audience needs, and gives your team a clear roadmap instead of endless debates.
This isn't a theory course.
You won't just learn about content strategy—you'll build your own by week 6.
Each week includes:
60-min weekly sessions of live training and frameworks
Homework to apply to your own content/business
Group feedback and real-world troubleshooting
Templates and tools you'll use long after the bootcamp ends
By week 6, you'll have: A documented content strategy you can share with your team, stakeholders, or clients.
Week 1: Foundation & Assessment
Meet the cohort and set individual goals
Audit your current content program
Identify gaps between what you're doing and what you need
Week 2: Audience & Purpose
Define who you're actually talking to (beyond personas)
Map content to the buyer journey
Establish content objectives tied to business outcomes
Week 3: Strategy Framework
Build your content pillars and messaging hierarchy
Prioritization: What to create, what to kill, what to outsource
Create your content roadmap
Week 4: Creation & Quality
Best practices for consistent, high-quality content
Building repeatable creative processes
Quality vs. volume: When to choose what
Week 5: Distribution & Measurement
How to ensure your content actually gets seen
What metrics matter (and what's vanity)
Iteration: How to improve based on data
Week 6: Presentation & Review
Present your strategy to the cohort
Get feedback from peers and instructor
Finalize your strategic document
This bootcamp is for you if:
✓ You're creating content without a clear strategy
✓ Leadership keeps asking "what's our content plan?" and you don't have a good answer
✓ You know you need more structure but don't know where to start
✓ You want to build something real, not just take notes
Perfect for: Content marketers, marketing managers, and founders who are ready to move from reactive to strategic.
Not for you if:
✗ You already have a documented, working content strategy
✗ You're looking for quick tactics instead of strategic foundation
✗ You can't commit to 6 consecutive weeks
Limited to 15 participants to ensure quality feedback and interaction.
Team discounts for 3+ seats. Email rachel@punch-tape.com
What's included:
6 live 60-minute sessions
Weekly homework and templates
Strategy template and framework documents
Office hours for 1:1 questions
Satisfaction guarantee: Complete weeks 1-2. If this isn't right for you, get a full refund.
By registering, you agree to receive Punch Tape follow-up resources and insights. You can unsubscribe at any time — https://www.punch-tape.com/privacy
All cancellations must be submitted at least 48 hours in advance. Sessions canceled within 48 hours of the scheduled time will be charged in full.
