Open source isn’t just software; it is also one of the most powerful accelerators for career growth. Whether you’re an engineer, a product manager, or have a position adjacent to technology (which many are nowadays), contributing to open source can shape your skills, strengthen your professional identity, and open doors you didn’t even know existed.

Audience acquisition for services or products that are expensive or complex is not quick or easy. Driving awareness, connecting with, and building trust with your audience depends on how you communicate with them upon introduction, during the buying journey, and while they are your customer. A content strategy lays out who you are trying to reach, why they need your services or products, and how to use them to accelerate their solutions.

This phrase has been percolating for a few years now, but it is becoming more common in 2025. No doubt recent economic tumult has made it something to consider in this environment of rising costs and extensive layoffs, but what exactly is it, and why might it be the answer to your current headache? Let’s find out.