Punch Tape Blog

Rachel Roumeliotis Rachel Roumeliotis

GitHub Discussions: Value vs. Cost

Open-source communities thrive when contributors can easily exchange ideas, ask questions, and collaborate on solving problems. For many projects, GitHub issues and pull requests handle code-related collaboration—but they don’t create the social layer that helps a community grow. GitHub Discussions attempts to fill that gap.

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Rachel Roumeliotis Rachel Roumeliotis

Your Quickstart Guide: The GenAI Marketing Landscape

You have to know what is changing before you can bend it to your will! Generative AI (GenAI) is transforming marketing faster than any technology shift in the last decade. Yet for many marketing teams, the landscape is noisy, fragmented, and hard to categorize. To unlock real ROI, teams need a clear understanding of what types of GenAI tools exist, where they fit, and how to build a stack that supports content, audience, and revenue goals.

This guide breaks down ten essential categories of GenAI marketing tools shaping the industry today. 

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Rachel Roumeliotis Rachel Roumeliotis

Spurring Technical Innovation Through Open Source GenAI

Open source has long been a foundation of software development. But today, it’s much more than that; it’s the engine behind some of the world’s most transformative innovations. From infrastructure and AI to healthcare IT and Fintech, open source provides the frameworks, communities, and shared resources that help ideas move faster and go further.

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Rachel Roumeliotis Rachel Roumeliotis

Open Source as Career Catalyst

Open source isn’t just software; it is also one of the most powerful accelerators for career growth. Whether you’re an engineer, a product manager, or have a position adjacent to technology (which many are nowadays), contributing to open source can shape your skills, strengthen your professional identity, and open doors you didn’t even know existed.

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Rachel Roumeliotis Rachel Roumeliotis

Does Your Business Need a Content Strategy?

Audience acquisition for services or products that are expensive or complex is not quick or easy. Driving awareness, connecting with, and building trust with your audience depends on how you communicate with them upon introduction, during the buying journey, and while they are your customer. A content strategy lays out who you are trying to reach, why they need your services or products, and how to use them to accelerate their solutions.

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Rachel Roumeliotis Rachel Roumeliotis

What Is Fractional Leadership and Is It Right for Your Company?

This phrase has been percolating for a few years now, but it is becoming more common in 2025. No doubt recent economic tumult has made it something to consider in this environment of rising costs and extensive layoffs, but what exactly is it, and why might it be the answer to your current headache? Let’s find out.

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