Marketing Training

Stop Experimenting with AI and Start Building Marketing Systems That Work.

Questions? Email: rachel@punch-tape.com

Most marketing teams are drowning in AI tools but starving for practical systems that actually work.

You've tried ChatGPT. You've experimented with prompts. Maybe you've even built a few one-off pieces of content. But you're still:

  • Reinventing the wheel every time you need content

  • Stuck between AI hype and real results for your team

  • Unable to scale what's working into repeatable systems

Punch Tape training gives you what generic AI courses don't: frameworks you can implement Monday morning and workflows that your team will actually use.

No fluff. No theory dumps. Just practical, hands-on training designed for marketers who need results, not degrees.

Choose your training based on where you are:

  • New to AI? Start with "The AI Landscape for Marketers" (free)

  • Ready to build? Jump into "Building a Content Creator with Claude Artifacts"

  • Want systematic change? Commit to "Building Workflows with AI" or "Content Strategy Bootcamp"

    (Read each specific course detail page for money-back satisfaction guarantees.)

Marketing Training

The AI Landscape for Marketers

Not Sure Where AI Fits in Your Marketing Strategy? Start Here.

90-minute live training | FREE | Next session: February 12th

Every week, there's a new AI tool promising to "revolutionize your marketing."

But which ones actually matter? Which ones are just hype? And where should your team focus first?

This free 90-minute training cuts through the noise and gives you a clear map of the AI marketing landscape—so you can make informed decisions instead of chasing every shiny new tool.

WHAT YOU'LL LEARN

You'll leave this session knowing:

  • Which AI categories are proving ROI vs. which are still experimental

  • Where AI is genuinely changing SEO, content, and automation (and where it's not)

  • How to evaluate new tools without wasting your team's time

  • A simple framework for deciding what to adopt (and what to ignore)

This is the foundation session. Perfect if you're just getting started or if your team needs alignment on AI strategy.

WHO THIS IS FOR

Suggested:Take this training if: ✓ You're overwhelmed by AI tool announcements ✓ Your team is asking about AI but you're not sure where to start ✓ You want to understand the landscape before investing time or money ✓ You need a clear, hype-free overview

Perfect for: Marketing leaders, team leads, and anyone responsible for deciding what tools or training to invest in.

No credit card required. Just show up ready to learn.

Why free? Because every marketer should understand this landscape.

By registering, you agree to receive Punch Tape follow-up resources and insights. You can unsubscribe at any time — https://www.punch-tape.com/privacy

$0.00 $49.99
Sale
Building a Content Creator with Claude Artifacts

Stop Writing One-Off Prompts. Build a Content System That Works Every Time.

60-minute hands-on training | Next session: February 19th | Free for a limited time

No credit card info will be taken for the February 19th event.

You've used ChatGPT to write blog posts. Maybe you've even gotten decent results.

But the next time you need content, you're back to square one—rewriting prompts, tweaking outputs, hoping it sounds right this time.

Here's the problem: You're treating AI like a search engine when you should be treating it like a power tool.

In this 60-minute live session, you'll learn how to build a Claude Artifact that works like a content machine—one you can return to again and again without starting from scratch.

WHAT YOU'LL WALK AWAY WITH

By the end of this session, you'll have:

  • A working content creator artifact you built yourself (and can customize immediately)

  • The mental model for turning any content process into a reusable AI system

  • Specific templates for encoding brand voice, structure, and quality controls

  • A clear path from "AI experimentation" to "repeatable content workflows"

This isn't theory. You'll watch it being built live, build alongside me, and leave with something you can use Monday morning.

WHO THIS IS FOR

This training is for you if:

✓ You've tried AI for content but can't make it consistent

✓ You're tired of re-prompting for every single piece of content

✓ You want your team to actually use AI (not just experiment with it)

✓ You're ready to build systems, not just create one-offs

Not for you if:

✗ You've never used Claude or ChatGPT before (start with "AI Landscape" instead)

✗ You're looking for someone to do the work for you (this is hands-on) - and if so you can hire Punch Tape.

Team pricing available for 5+ seats. Email rachel@punch-tape.com

By registering, you agree to receive Punch Tape follow-up resources and insights. You can unsubscribe at any time — https://www.punch-tape.com/privacy

from $0.00
Sale
Building Workflows with AI

The 6-Week Course That Turns AI from a Toy into a Marketing Superpower

Hands-on cohort | Feb 24 - April 7 | Limited to 15 participants

Here's what most marketers get wrong about AI:

They treat it like a faster way to do the same tasks. Write a blog post. Generate an image. Summarize a document.

The real opportunity? Building workflows that eliminate entire categories of repetitive work—so you can focus on strategy, creativity, and the work that actually moves the needle.

This 6-week cohort is designed for marketers who want to build alongside peers and walk away with working systems they'll actually use.

COURSE STRUCTURE

Here's how the 6 weeks work:

Week 1: Foundation

  • Demystifying AI: How these systems actually work

  • Moving from chatbot conversations to workflow thinking

Weeks 2-4: Building

  • Session 2: Build a campaign messaging workflow

  • Session 3: Build a content repurposing system

  • Session 4: Build a custom marketing assistant

Week 5: Implementation

  • Refining your workflows based on real use

  • Deployment strategies for your team

  • Troubleshooting and iteration

Week 6: Presentations & AMA

Between sessions: You'll test what you built, bring questions, and refine with the cohort.

WHAT YOU'LL BUILD

You'll build (and take home) three working workflows:

  1. A content creation system that generates first drafts aligned to your brand

  2. A campaign workflow that helps you develop messaging and positioning

  3. A custom marketing assistant tailored to your specific repetitive tasks

No coding required. Just clear thinking and willingness to experiment.

WHO THIS IS FOR

This cohort is for you if:

✓ You've played with AI but haven't built anything that stuck

✓ You learn better by doing than watching

✓ You want peer accountability and live feedback

✓ You're ready to commit 6 hours over 6 weeks

Not for you if:

✗ You've never used an AI chatbot (start with "AI Landscape" first)

✗ You're looking for passive video lessons (this is hands-on and live)

✗ You can't commit to the full 6 weeks

Team discounts available for 3+ seats. Email rachel@punch-tape.com

Money-back guarantee: Complete the first 2 sessions. If you don't see the value, get a full refund

By registering, you agree to receive Punch Tape follow-up resources and insights. You can unsubscribe at any time — https://www.punch-tape.com/privacy

$499.99
Content Strategy Bootcamp

Turn Random Content Acts into a Strategy That Actually Drives Results

6-week bootcamp | April 16 - May 21 | For teams tired of guessing

You're creating content. Lots of it.

Blog posts. Social updates. Email campaigns. Webinars. Case studies.

But here's the uncomfortable question: Is any of it working together? Or are you just checking boxes and hoping something sticks?

Most marketing teams don't have a content strategy—they have a content habit. They create what's urgent, not what's important.

This 6-week bootcamp changes that. You'll build a real content strategy from the ground up—one that aligns with business goals, speaks to actual audience needs, and gives your team a clear roadmap instead of endless debates.

WHAT MAKES THIS DIFFERENT

This isn't a theory course.

You won't just learn about content strategy—you'll build your own by week 6.

Each week includes:

  • 60-min weekly sessions of live training and frameworks

  • Homework to apply to your own content/business

  • Group feedback and real-world troubleshooting

  • Templates and tools you'll use long after the bootcamp ends

By week 6, you'll have: A documented content strategy you can share with your team, stakeholders, or clients.

CURRICULUM

Week 1: Foundation & Assessment

  • Meet the cohort and set individual goals

  • Audit your current content program

  • Identify gaps between what you're doing and what you need

Week 2: Audience & Purpose

  • Define who you're actually talking to (beyond personas)

  • Map content to the buyer journey

  • Establish content objectives tied to business outcomes

Week 3: Strategy Framework

  • Build your content pillars and messaging hierarchy

  • Prioritization: What to create, what to kill, what to outsource

  • Create your content roadmap

Week 4: Creation & Quality

  • Best practices for consistent, high-quality content

  • Building repeatable creative processes

  • Quality vs. volume: When to choose what

Week 5: Distribution & Measurement

  • How to ensure your content actually gets seen

  • What metrics matter (and what's vanity)

  • Iteration: How to improve based on data

Week 6: Presentation & Review

  • Present your strategy to the cohort

  • Get feedback from peers and instructor

  • Finalize your strategic document

WHO THIS IS FOR

This bootcamp is for you if:

✓ You're creating content without a clear strategy

✓ Leadership keeps asking "what's our content plan?" and you don't have a good answer

✓ You know you need more structure but don't know where to start

✓ You want to build something real, not just take notes

Perfect for: Content marketers, marketing managers, and founders who are ready to move from reactive to strategic.

Not for you if:

✗ You already have a documented, working content strategy

✗ You're looking for quick tactics instead of strategic foundation

✗ You can't commit to 6 consecutive weeks

Limited to 15 participants to ensure quality feedback and interaction.

Team discounts for 3+ seats. Email rachel@punch-tape.com

What's included:

  • 6 live 60-minute sessions

  • Weekly homework and templates

  • Strategy template and framework documents

  • Office hours for 1:1 questions

Satisfaction guarantee: Complete weeks 1-2. If this isn't right for you, get a full refund.

By registering, you agree to receive Punch Tape follow-up resources and insights. You can unsubscribe at any time — https://www.punch-tape.com/privacy

$499.99

Questions? Email: rachel@punch-tape.com

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Cancellation Policy

All cancellations must be submitted at least 48 hours in advance. Sessions canceled within 48 hours of the scheduled time will be charged in full.