You have to know what is changing before you can bend it to your will! Generative AI (GenAI) is transforming marketing faster than any technology shift in the last decade. Yet for many marketing teams, the landscape is noisy, fragmented, and hard to categorize. To unlock real ROI, teams need a clear understanding of what types of GenAI tools exist, where they fit, and how to build a stack that supports content, audience, and revenue goals.

This guide breaks down ten essential categories of GenAI marketing tools shaping the industry today.